San Francisco, CaliforniaChallenge.
Client-Generated Content (CGC) Workflow: Implementing a seamless workflow for the client to capture on-the-fly daily operations, like live seafood purchasing, without losing production quality.
Tuna House
Empowering a local business with high-converting ads and viral, client-generated Instagram content.
San Francisco, California
Impact.
Impactful Influencer Reach: Executed successful creator collaborations, including a hero video with 10k+ views and multiple supporting posts exceeding 3k views.
Solution.
End-to-End Creative Consultancy: Empowered the client with comprehensive, on-the-ground shooting playbooks, paired with agile, iterative feedback loops during post-production.
Impact.
High-Converting Ads: Achieved a click-through rate (CTR) that outperformed the industry average by over 20%.
Challenge.
Navigating the Ultimate "Zero to One" Challenge: Building brand infrastructure and market presence entirely from scratch.
Solution.
Full-Funnel Market Capture: Architected a foundational search strategy from the ground up, leveraging high-intent local keywords and rigorously tested ad variations to instantly capture market demand and establish digital dominance.
Impact.
Impactful Influencer Reach: Executed successful creator collaborations, securing a hero video with 10k+ views and multiple supporting Reels exceeding 3k views.
Challenge.
Strategic Influencer Sourcing: Breaking out of traditional local demographics by identifying creators who can visually translate premium seafood into viral, mouth-watering content.
Solution.
Immersive Creator Activations: Curated exclusive, on-site tasting experiences for targeted Bay Area food influencers, empowering them to generate authentic and visually striking Instagram Reels.
